Last month, I was fortunate enough to attend a writers’ conference where the keynote speaker was New York Times bestselling author Erica Spindler. During her address, she discussed how much the publishing world has changed in such a short time. Not long ago, during writers’ conventions, new authors hoping to get published were asking for tips on query letters and keeping their manuscripts out of the dreaded “slush piles.” Today, their primary concerns lie in marketing and social media exposure.
The internet has dramatically changed the world of publishing, giving new authors a better chance of landing, if not a big-named publishing contract, at least one with an indie publisher, willing to give hopefuls their first break. The advent of self-publishing, too, has been a game changer. While this shift has helped many get their foot in the proverbial door, it has also come at a cost. Online stores like Amazon and Barnes & Noble are inundated with books and ebooks, making it more difficult to keep any particular title in the now.
While an author and publisher’s job of marketing may be more time consuming now, it is not impossible. Blogs, Facebook, Pinterest, and Twitter are just a few of the social media tools available to those hoping to get their books noticed. And, for the most part, these tools are free. As an author looking forward to the upcoming release of my second novel, Lost Distinction, an opportunity I may not have been awarded had it not been for this shift in the world of publishing, I am grateful for this change and I look forward to watching the future of publishing unfold, one page at a time.